Customer Relationship Management (CRM) is not simple.  If it were, you would just use outlook and you would not need a CRM.  In Outlook, you have contact info and calendar.  So why do so many companies spend so much time and money on a CRM tool?  It is because CRM isn’t simple.  In a CRM

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In the mid-1980s, I was a field engineer working for ABB/Combustion Engineering.  One of our sales people was able to sell Disney a control system for their utilities that would replace their out of date technology.  At the time, we were providing MOD30 single loop controllers.  These controllers could be put on a network for

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A clearly defined, repeatable sales process helps you produce accurate sales forecasts, nail your sales targets, and empowers your sales team to achieve new levels of success. A study conducted by Vantage Point Performance and the Sales Management Association revealed that companies with a formal sales process realized 18% higher revenue growth than companies without one.

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